OUR KNOWLEDGE IS FROM A TREE
Did you know that a tree grows in two directions at the same time? It’s always growing down and growing up. The root system mirrors the fruit system. A tree is the only thing in the universe that is both gravitropic and phototropic. Its roots grow away from light and toward gravity, while the rest of the tree reaches for the sun.
Before a tree can ever grow upward, the seed first has to grow downward into darkness, resistance, pressure, and dirt. The roots have to fight their way deeper underground. Only after that hard, unseen work does the tree break through the surface and start growing upward where there’s less resistance.
This is one of the most beautiful pictures of how life works. The work you do in the dark when nobody sees you, when life feels difficult and heavy, is what creates the success people admire later in the light. Everybody wants the fruit. Everybody wants the visible success, recognition, and results. But very few people are aware of what lies underneath.
"HOW OUR BUSINESS RELATES TO YOU AND THE TREE"
Mother Nature is a self-adjusting system that maintains its equilibrium just as anything living does. In nature, every process that goes too far immediately and inevitably calls forth compensations … Too little on one side results in too much on the other.
Therefore, a tree cannot be grown sustainably without sunlight. While in the desert of sun, there is nothing grown given the lack of nutrition of the soils beneath it.
For a tree to grow healthy, everything surrounding it must be in balance. We hope to work with you in providing that balance to grow the local community sustainably.
If you understand this concept, you and we share the same ethics.
“IT IS ABOUT THE TREE”
While your resources, as travelers, represent the sunlight. Our project represents the hidden work underneath to provide better conditions. And the tree represents the focal point — the local communities we both work with. We hope to build that balance with you to grow it.
Ethical actions taken
Since our inception, we have been firm on the action we are taking. Please see the link for more on the particular actions we are taking to ensure our part in growing the tree sustainably. We also dedicate a page of our site to recommendations for travelers on some of the things you SHOULD NOT DO in the experience of our operation to REINFORCE unethical practices.